STYLE IS A POWERFUL TOOL TO EMBOLDEN WOMEN IN THEIR POWER
Our vision is to create a paradigm shift where women no longer feel shamed into fitting the mold of 'fashion.' Rather, the diversity of their styles and shapes inform inclusive, intelligent design.
After 7 years of working in corporate fashion, our founder and CEO Catherine Cassidy launched her first business, Ustyled, in 2008 with the intention of bringing sustainable change to the industry by focusing on solving your problem – it should be easy for women to find clothes they love that fit and empower their days.
“I launched Boutique Box because I wanted everyone to have the same kind of power and support in their style as my 1-1 clients. The Boutique Box membership brings personal styling to everyone.”
- CATHERINE CASSIDY, Founder and CEO -
When you have the right pieces for you, getting dressed is effortless.
VALUE OVER VOLUME
Did you know that in the 80’s we bought an average of 12 new pieces a year? Now, with Fast Fashion, we average 68 pieces per year.
Boutique Box is the opposite of Fast Fashion. We guide you to those perfect 12 you need, eliminating the waste and the overwhelm.
We don’t buy inventory intentionally for two reasons:
We’re not beholden to sell it, so we’re recommending pieces that really are the best for you, period.
Our designers can grow their businesses with a healthy margin with the price matching the quality.
REDESIGNING THE FASHION INDUSTRY
The Fashion Industry creates 92 tons of landfill waste each year, between clothes 'donated,' fast fashion that doesn't last, and clothes that are never even sold.
Leveraging Intelligent Style™, we envision a future where brands design inclusively to meet the diverse needs of women (age, size, style, career, etc.) and intelligently to eliminate the waste of overproduction.
We partner with emerging brands who understand the value of quality over quantity and are designing pieces that will last in your closet for years, if not decades.
Join the movement to bring Intelligent Style back to Fashion:
"You can have anything you want in life, if you dress for it."
- EDITH HEAD -