When you think about your style...
a) I feel good in general and great sometimes.
b) I feel like I look okay.
c) I feel like I look appropriate.
d) I don't feel like I have one or I don't like the one I have.
e) I feel empowered.
If you're not there yet, our goal is to get you to (e).
The ultimate question about style for women is 'where do you start?' When everything you do is going to be looked at under such a discerning (double standard) lens, whether you're just starting out or already ascending in your career, style and 'dress code' is ambiguous in the workplace.
So, what is a woman to do?! Develop your Intelligent Style!
Defined as: [A person's] style is so embodied and [their] closet is so well curated that getting dressed for any occasion to feel empowered in their style is innate and effortless. They don’t even have to think about it.
Intelligent Style creates connection. You get dressed to connect to your inner power and to connect to your audience for the day ahead.
So, how do you develop your Intelligent Style?
Step 1 // ISQ: Intelligent Style Quotient
Courageous, Committed, Connected, Consistent, or Confident. Your style is always evolving.
Your ISQ tells us where you're at in your evolution to Intelligent Style and being completely confident in your Intelligent Style. ISQ is like EQ. It is learned. Knowing where you're at gives you the roadmap to get where you want to go.
Step 2 // Style Inspiration creates your Mood Board
Designers create a ‘mood board’ before creating a collection. This is the essence and the colors, prints and textures that inspire the collection. This is their style inspiration – and it’s not necessarily people.
Think about this for yourself: What are the favorite rooms in your house? Your favorite places you've visited? Your favorite pieces of art? Your favorite pieces of furniture? And why? Is there a theme or any kind of common denominator.
With this, we start bringing your inner style out to create that external representation through the clothes you wear.
As Boutique Box member Julie P. marveled at how we delivered “clothing [that] fits and [she] wouldn’t have picked them out for myself”.
Step 3 // ROW: Return on Wear.
Take the price you paid divided by the number of times you’ve worn it and you get the return on wear for your investment.
It can feel difficult to create an effortless appearance without buying an exuberant amount of items. Intelligent Style helps you recognize all the potential one item can have. When you have a closet curated intentionally, each new piece immediately creates multiple outfits and can even be worn across many occasions, just styled differently.
Boutique Box client Mary Anne R. was so excited that “[she] was able to immediately create 3 new outfits out of one piece Boutique Box sent me!”
Mary exemplifies the goal of Intelligent Style. Creating a simplified wardrobe that allows you to have a better understanding of your clothing; also reteaching your brain to visualize opportunities for pieces of clothing depending on the occasion.
Step 4 // Closet in the Cloud
We ask to start getting a picture (pun intended!) of your current closet so we can see what you have now to see how we can guide you to bringing your Mood Board vision of your style to life.
What you love to wear vs. what you want to wear tells us a lot about where you're at in your style evolution.
One thing Catherine learned in her years working with women executives 1-1 to curate their Intelligent Style is that you need to start in their closet and where they are -- there is a lot of intelligence in what you've already bought for yourself. Then, piece by piece, you elevate their style with pieces they wouldn't have found on their own, but that are a perfect fit. If this step of a Closet Inventory is skipped, you end up buying more clothes that create more clutter than clarity because you didn't take the time to plan and be intentional. (Hint: Boutique Box does this for you!)
Step 5 // DTC: Direct to Consumer
Speaking of pieces, Boutique Box collaborates with DTC designers, which means they’re not focused on growing their sales through wholesale channels (department stores, boutiques, etc.). They’re focused on selling directly to you. The brands we work with are also creating with you especially in mind (rather than mass market). Additionally, you won't find them in a department store.
This means the retail price is aligned to the value and quality.
As Shelley W. proclaims, “If you’re not loving & wearing over 50% of the clothes you own, take the money you would normally throw away on clothing anyway and hand it to Catherine. You will gain confidence, learn new skills and develop a wardrobe you love.”
Well, thank you, Shelley! We're biased, but we agree with you!
The Intelligent Style Framework leverages Boutique Box founder Catherine Cassidy's 14+ years of working with women getting dressed for work and creating tools to guide them to bring their style to life on their own. Every client always had her style within her, and Catherine guided them to see that. Boutique Box was founded on this idea. And, that the hardest part is finding the pieces that bring your style to life. You know what you like. The problem is the time it takes to find it.
Intelligent Style emboldens women to be their most authentic selves; so they can feel comfortable in their own skin, rather than using clothing to hide it.
We take your Intelligent Style Profile and connect you to the pieces from our designer partners that we know you'll love.
Intelligent Style is innate, authentic, and effortless. It also saves you time, energy and money.
If that sounds empowering for your closet & time, you’re invited to learn more and get your invite for the Boutique Box Membership.
If you lead a team, consider booking an Intelligent Style workshop to support your talent -- we give women back their time while empowering their presence & amplifying their impact.